Speaker Profile: Kathy Argyros

As WordCamp NYC approaches, we are featuring some of our speakers on the blog. Be sure to get your tickets before they sell out! 

What do you do?

I’m a marketing guru and business strategist that helps small businesses build their brand, drive sales and increase customer loyalty. I do this by crafting targeted traditional and digital marketing communications, coupled with powerful business development. I truly value my client relationships and develop strong bonds by taking a genuine interest in helping them succeed.

Why do you use WordPress?

WordPress is the leader in CMS because it’s super user-friendly, even for someone like me who’s technically-challenged. I like leveraging the proven templates and plugins, which accelerates the development process and ultimately saves my clients money. Also, it’s easily upgradable which further saves time and money.

When and how did you start using WordPress?

I’ve been using WordPress since I started my company over four years ago. It was really first by accident, as I found a great developer and that was the only platform she used. Since then, I’ve tried other CMS platforms, but they pale in comparison to WordPress.

What’s your favorite thing about WordCamp?

This is actually my first WordCamp, so I’m looking forward to meeting a myriad of professionals and learning from the best. I’m also looking forward to sharing my marketing strategies and content development expertise, as a great website is more than amazing design and development. It encompasses building a solid brand and generating qualified leads.

What advice do you have for anyone wanting to start a WordPress-based business?

Go for it! But recognize that building a successful website requires design skills, development expertise, content creation, and of course SEO. I recommend that you build a solid team of specialists, and not try to do it all yourself. My philosophy is “do what you do best and outsource the rest!” This helps you save time and money.

Tell us something awesome about yourself that’s not WordPress related.

I love Obstacle Course Races, OCR, and did my first Spartan Mud Run at age 48. I thought I’d die, but I made it all the way to the finish line and felt completely empowered. I’m also turning 50 this month (woo hoo!), and will continue my OCRs, probably until I break something!

Name someone in the WordPress community who inspires you.

This year, I lost an inspirational business associate, Clint Warren. He was a WordPress master and mentor, and is truly missed. He taught me so many WordPress strategies and life-lessons as well that I continue to reflect on today.

What’s your favorite WordPress related resource?

The Westchester WordPress Meet-Up. They have expert speakers and great attendees. I always walk away with something new that I can apply to my business and better help my clients.

What will attendees learn in your talk?

There are three responses to a website…yes, no and WOW. My goal is teach attendees to WOW. At this marketing seminar, attendees will learn to design for new web standards, attain results for their business goals while differentiating themselves from their competition, develop robust content and SEO, as well as strategies to capture leads and build a qualified marketing database.

Where can we find you online?

Twitter: https://twitter.com/KathyArgyros
Facebook: https://www.facebook.com/excellermarketing
LinkedIn Biz: https://www.linkedin.com/company/exceller-marketing
LinkedIn Me: https://www.linkedin.com/in/kargyros
Google+: https://plus.google.com/+ExcellerMarketing/about
Blog: http://excellermarketing.com/blog/