A live case on how I improved the website of a big interior design company. The site had great content but suffered from serious performance and structural issues resulting in slow loading time (more than 6 seconds for the index page). This was caused by excessive server resources consumption and after I analyzed the problems I managed to turn it into a perfectly optimized website.
This talk will cover:
- Problems with switching hosting providers – the challenges we faced when migrating a site with more than 16,000 images from one hosting company to another
- Proper WordPress URL and SEO site structure – how to handle problems with non-UTF8 URLs, managing redirections, bulk redirections and more.
- Identifying and prioritising your site performance issues – how to analyze what has to be done both in terms of content and technology.
- Plugins clean-up – how to clear the mess created by old translation plugins, galleries, stat modules and more.
- Switching themes – possible issues you can face when switching themes on an existing site.
- Speed and usability benchmark – testing your changes is crucial for the process – here’s how to do it in the best possible way
- Tips on how to avoid performance issues if you’re launching a new site – if you’re starting from scratch, learn how to avoid all the previous bullets