The Enterprise Disconnect: WordPress and the Complexity of Simplicity

Inside the WordPress community, we often celebrate the data point that 24% of the web runs WordPress. But there’s a significant portion of the CMS market where the power of WordPress is poorly understood: the Enterprise market.

The Enterprise market still sees (in large part) WordPress as a “blogging platform” or only sees WP as an option for “simple” use cases.

This talk focuses on how we can better address that market and show the true power of WordPress’ focus on simplicity (of experience) even in contexts where complexity (of implementation) is required.